Content is very important in the google ranking system because the more quality content you provide, the more of an authority you are on the subject. Think of Wikipedia. Wikipedia pops up a lot on Google, because they are an exhaustive source of content for most topics. Here are a few tips on how to optimize your content.
- Start a blog. Starting a blog and posting weekly, bi-weekly, or even monthly is a great way to start creating content and getting your name on the map. Remember, the more content you produce the better.
- Make it relevant. While you are creating your content, make sure it is relevant to your niche. A good way to go about creating content is brainstorming questions that your client would have, and answering them. More people will engage with you if it is relevant to them, and the more that engage the better.
- Start a podcast. Podcasts are great ways to make content, especially because it is less taxing on you. You can start a podcast where you interview people in a certain industry, you can then turn that podcast into a blog post, YouTube video, and quote it on your various social media platforms.
- The key to creating content is really this, just produce. It doesn't have to be perfect, because once you get started you will learn how to make it better and better.
Now about citations. Citations are literally where your business is cited on the internet with its name, phone number, and address. These are very important for the google map listings. Have you ever googled something near you or in a certain location? If you have, most likely you have seen a map that pops up with three listings. Those top three slots on the map are prime real estate online, because it shows up on the first page and is easy to get to. Citations are key to optimizing your website on google maps because the more of a presence you have online, the more Google will think of you as an authority.
Last but not least, back-links. Back-links are where a website links back to your website. These are very important because it allows google to see how much of an authority you are on a subject. Think of it like high school. If the popular kids on high school like you, then you are popular. If the weird kids in high school like you, then you are only popular with the weird kids. If nobody likes you, then you are at the bottom of the food chain. It is the same with back-links. When you have relevant, authoritative website linking back to you, you are popular. Google views that as a vote of confidence from them that you are an authority on a subject. However, if your back-links aren't strong and you have the "weird" websites linking to you, Google will flag you as not very relevant. We focus on white hat back-linking, which is getting the "popular" website, and not the "weird" website to link to you.
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